About Us
We built this because we answered your phones first.
From 2019 to 2024, we ran a live call center for home services contractors. We listened to thousands of real calls. We saw exactly where revenue was slipping — missed after-hours calls, slow lead follow-up, inconsistent CSR performance, membership renewals nobody chased. Then we built AI to fix every one of those problems. That's not a pitch. That's just what happened.
Wanna hear our story?
Free2Grow is an AI Voice platform built specifically for home services contractors — plumbers, HVAC companies, electricians, roofers, and garage door specialists. We answer every inbound call 24/7, book jobs directly into ServiceTitan, FieldEdge, HouseCall Pro, and FieldPulse, and follow up on leads and expiring memberships automatically — without adding headcount.
We're not a Silicon Valley startup that decided home services was an interesting market. We're a privately owned, Midwest-based company founded by a team that built and sold a home services business, ran a white-glove call center for contractors, and then built the AI platform we wished had existed the whole time. Our customers get a dedicated support person from day one — someone who comes from the industry and stays with them for the life of their contract.
Mr. Electric of Delaware hit a 79% booking rate after integrating Free2Grow with ServiceTitan.
Laney's Inc. in Fargo went from 2–3 overnight calls to 12–15 — the day they went live.
We're not a Silicon Valley startup that decided home services was an interesting market. We're a privately owned, Midwest-based company founded by a team that built and sold a home services business, ran a white-glove call center for contractors, and then built the AI platform we wished had existed the whole time. Our customers get a dedicated support person from day one — someone who comes from the industry and stays with them for the life of their contract.
Mr. Electric of Delaware hit a 79% booking rate after integrating Free2Grow with ServiceTitan.
Laney's Inc. in Fargo went from 2–3 overnight calls to 12–15 — the day they went live.
Meet our Leadership team!
Charlie, co-founder of Free2Grow, brings a wealth of experience from both military service and entrepreneurship. A West Point graduate, Charlie served in the US Army from 2006-2011, including roles in the 82nd Airborne Division and 3rd Ranger Battalion. Following his military career, he successfully owned and operated a multi-state home service business, which he sold in 2019. That same year, Charlie co-founded Free2Grow, applying his unique blend of military discipline, academic knowledge, and business acumen to drive the company’s growth and success.
Charlie Felker
CEO & Business Development
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Nate, Co-Founder and Chief Sales Officer of Free2Grow, is an experienced sales leader in the information technology and services industry. Holding a BS in Business Administration from the University of Tulsa, Nate has honed his skills in sales, partner management, CRM, and strategic partnerships. He has held sales leadership roles at multiple technology companies, guiding them to successful exits. Nate’s expertise in building and managing high-performing sales teams, along with his strategic approach to partnerships, has been instrumental in driving growth. In 2019, he co-founded Free2Grow, where he continues to apply his wealth of industry knowledge and experience as the company’s Chief Sales Officer.
Nathan Keller
Chief Sales Officer
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Jerry Y, Co-Founder and Chief Technology Officer of Free2Grow, began his career in AI product development after attending the University of Pennsylvania to study computer science. Despite leaving UPenn after his freshman year, Jerry gained valuable experience as a software engineer at Bloomberg LP and at Morgan Stanley. Afterward, he decided to venture out on his own in the AI space, where he co-founded Free2Grow. In his role as CTO, Jerry leverages his deep understanding of AI and software engineering to drive the company’s technological innovation and growth, including the development of Free2Grow’s AI Voice product.
Jerry Ye
Co-Founder
Dominic Lozano serves as Chief Product Officer at Free2Grow, where he leads product strategy, roadmap, and execution focused on solving real-world challenges for service businesses. With a background spanning executive leadership across startups, turnarounds, and growth-stage companies, he has led organizations end-to-end across product, operations, and go-to-market. He specializes in turning complex business problems into clear, effective solutions that work in practice, not just in theory, building products that align with how businesses actually operate.
Dominic Lozano
Chief Product Officer
Erin is Senior Director of Marketing at Free2Grow, a growth-oriented leader with 15+ years of experience accelerating revenue for B2B SaaS companies. She holds a BS in Marketing from the University of Tennessee and oversees Free2Grow’s marketing and partnership initiatives. Previously, Erin built and optimized high-performing marketing teams at both tech startups and large enterprises. She leverages data and analytics to identify where to pivot or double down, focusing efforts that drive measurable growth and strengthen partnerships.
Erin coate
Senior Director, Marketing
Frequently asked questions
Is it going to sound like a robot to my customers?
No — and this is the question we get most. Our AI holds real, natural conversations. It understands context, picks up on emotional cues, and responds the way a well-trained CSR would. We've had elderly customers complete full bookings without knowing they weren't talking to a person. That's not an accident. It's the result of five years of listening to real calls before we ever built the product.
How fast do you respond to leads from Angi, Yelp, Google, or Facebook?
Immediately. Speed2Lead automatically reaches out via call or text the moment a lead comes in. You can customize the messaging to match your company’s voice, and every qualified lead gets booked directly into your CRM. No more leads going cold while your team is on other jobs.
How do you handle follow-ups on expiring maintenance plans?
Free2Grow's outbound product automatically follows up with members whose maintenance plans are about to expire using customizable call and text sequences. This helps you recapture recurring revenue without your team having to manually chase renewals or let plans lapse.
Can I train it and adjust it over time?
Yes — and this is one of the most important things to understand. If a call doesn't go the way you wanted, you go into the backend, review the recording, and coach the AI exactly like you'd coach a live CSR. You flag what could've gone better, adjust the scripting or tone, and it learns. It's not set-and-forget. It gets sharper the more you work with it.
Will my team feel threatened by it?
Most don't — especially once they realize it's handling the calls they didn't want anyway: the 11pm emergencies, the overflow when everyone's tied up, the spam and repeat inquiries. The contractors who've implemented it best introduced it to their team as a new hire, not a replacement.
What if a caller needs to speak to a real person?
Smart triggers handle this automatically. You decide the rules — frustration detected in tone, specific keywords like "emergency" or "cancel," callers who identify as existing members — and the AI seamlessly transfers the call. The customer experience stays smooth. Your team steps in exactly when they should.
How much does Free2Grow Cost
Flat rate, based on the number of technicians in your business. No per-minute charges, no overage fees, no surprise bills during your busiest months. You'll know your number before you sign and it won't change whether you get 200 calls or 2,000.
What CRM's does Free2Grow integrate with?
ServiceTitan, HouseCall Pro, FieldPulse, and FieldEdge — where we're the first AI voice platform with a native integration. If you don't see yours listed, reach out. We're adding integrations regularly and can often work with your existing workflow through email-based booking in the meantime.
What does Free2Grow actually do?
It answers every inbound call 24/7, books jobs directly into your CRM, follows up on new leads within minutes via outbound AI text or call, reaches out to members whose maintenance plans are expiring, and gives your managers a daily report on how your CSRs are performing. Think of it as your most consistent team member — one that never calls in sick and doesn't have an off day.
What does onboarding look like for Free2Grow?
Seven to ten business days. You're assigned a dedicated onboarding specialist who builds your call flow with you, runs test calls, and doesn't hand you off to someone else once you're live. They stay your point of contact — with scheduled monthly check-ins and direct access whenever you need it.