How to Boost Your Google Local Services Ads Score
Here’s how to boost your LSA performance—and how missed calls might be quietly costing you thousands.
1. What Is Your Google LSA Score—and Why It Matters
Google ranks businesses in Local Services Ads based on a few factors:
- Your star rating
- Your proximity to the searcher
- Your responsiveness to incoming leads (calls and messages)
That last one—responsiveness—is where most businesses lose points.
Google doesn’t just look at whether you return calls. It tracks how quickly and consistently you pick up the phone in the first place.
2. Missed Calls = Lower Rankings (and Lost Revenue)
Let’s say someone searches “AC repair near me.” You’re nearby and have great reviews—but you missed two calls yesterday. Google might show your competitor instead, just because they answer faster and more reliably.
Even worse: if Google detects a pattern of unanswered calls, it may pause your listing or lower your visibility—without telling you.
3. What You Can Do to Improve Your LSA Responsiveness Score
- Always Answer the Phone
Sounds simple, but this is where businesses struggle most—especially during off-hours or when your techs are in the field.
- Use a Dedicated Line for LSA Leads
Make sure LSA leads ring a number that gets immediate attention. Google tracks how many calls are picked up, and how long they go unanswered.
- Respond to Every Message Promptly
LSA also allows customers to message you. Don’t let these sit for hours—Google measures your speed here, too.
4. Use Technology to Never Miss a Call Again
If your office can’t always answer, Free2Grow can help. Many HVAC and plumbing businesses are turning to automated customer service tools that:
- Answer calls 24/7 with a human-sounding voice
- Qualify and schedule appointments automatically
- Forward urgent calls to a real person when needed
Not only does this improve your Google responsiveness score—it also makes your business look more professional and trustworthy to leads.
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